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Who we are

We are a part of the Sami Sabinsa Group of companies. For over 25 years the Sami Sabinsa have been unlocking the mystery of herbs, extracting its goodness, and gifting the world with good health.

What we do

We have two clear missions. One to provide alternative and complementary natural products for human nutrition, well-being & beauty. Second is to provide a low cost, low risk opportunity for anyone who wants to start their own health & beauty business.

Why we do it

We want to help people live a holistic healthy life through Ayurveda inspired products. At the same time, the Sami Direct business opportunity has helped people from diverse socio-economic background to build their own business, discover extra income and help them fulfil their dream.